Sell your Rolex

Dedicated support from Rolex market specialists

Sell your Rolex


Rolexes sold


Highest Rolex sale


Rolex Daytonas sold


GMT-Masters sold with us

Options to sell your watch

Buy Now or Best Offer

  • List for up to 14 days with a fixed price or receive best offers.
  • Accept, decline or counter offer with potential buyers directly.
  • Convert to an auction at any time.
Most popular

Daily Auctions

  • Our auctions create competition, urgency and excitement. Getting you the best price.
  • Agree a reserve with your consignment specialist.
  • Our trusted badges highlight users who have previously bought or sold with us.
  • Dedicated marketing for every watch.

Managed Service

  • Send us your Rolex and we'll handle everything from photography to managing potential buyers.
  • We'll liaise with the winning buyer to secure your payment and arrange handover once received.
  • Your watch is fully insured and securely stored off-site while in our possession for peace of mind.

Why Watch Collecting?

A real person

An industry specialist with you every step of the way, until it’s sold!

Sell faster

Auctions run for 7 days to give your Rolex maximum visibility.

True market value

Get the best price for your Rolex in the current market.

No seller fees

Pay nothing to list. Receive 100% of the winning bid. No hidden charges.

No ordinary auction

Carefully curated listings by our experts.

Global audience

We have over 30,000 registered bidders from over 100 countries.

How it works


Get in touch

We'll contact you shortly after your enquiry, to agree on a reserve price reflecting the current market value.


Arrange photography

We can introduce you to one of our professional freelance photographers to arrange a photoshoot.


Confirm description

You provide all the facts to our team and we will write the description of your Rolex for you to approve.


Let’s get selling

Your Rolex goes live and you can monitor the bids come in.

Dedicated Support

Personal, dedicated support at every step

You’ll be assigned a dedicated consignment specialist who will be on hand throughout the process, as well as our client services team who can assist with any post auction queries.

Rolex Submariner 1964
Lapis Dial Submariner

Sell your Rolex on Watch Collecting

History of Rolex

Transcending the world of watches into the mainstream, Rolex has become the most recognised luxury brand in the world. Originally founded in 1904 by Hans Wilsdorf and his brother-in-law, the Rolex name was first registered in 1908 in London. By 1915, they had relocated to Switzerland and from there embarked on a journey that would see the brand become the dominant market leader that it is today. The Geneva-giant is renowned for building robust and reliable watches and has accumulated many firsts in watchmaking along the way. Thanks to appearances on the wrists of celebrities and countless event sponsorships, it’s a brand that has left an indelible mark on modern culture.

With so many iconic models, it’s perhaps no surprise that Rolex is the most popular brand on the Watch Collecting platform, with more than 1,700 completed sales. To put this into context, the Crown’s watches represent half of all our transactions, illustrating its dominant position in the market. You probably guessed the Submariner has been the most ubiquitous with the iconic diver approaching 300 sales, closely followed by the GMT-Master II and the motorsport-inspired Daytona.

Rolex sale highlights

Watch Collecting is a market leader in the sale of Rolexes from all generations with some very rare and special examples trading ownership. In September 2021, we sold a vintage Rolex Submariner reference 6200 for a record-breaking £205,500 which is believed to be one just 300 examples ever produced.

Only two months earlier, a lapis dial two-tone Rolex Submariner from 1993 sold for £64,200 after a period of lively bidding. Produced in vanishingly small numbers, only two examples are known to exist, which is almost unthinkable in the context of Rolex production.

Reviews from our sellers

Any questions?

Do I have to send you my watch?

No, the watch stays with you at all times until you have been paid, unless you choose our Managed Service option.

How much of the final sale price do I receive?

You receive 100% of the final sale price, we receive a premium from the buyer.

Who is responsible for arranging shipping?

The buyer is responsible for shipping, insurance and any duties / import fees applied.

Sell with us

Take 100% of the hammer price.

What are you waiting for?