Selling
Buying FAQsSellers list for free and receive 100% of the final bid.
Our passion and experience encompass watches of all types and eras, from vintage icons to sought-after contemporary pieces. Click SELL to tell us more.
If you have an interesting watch with realistic price expectations, then we are likely to want to help!
Not everything will be consigned, but every watch will be given equal consideration.
When you submit a watch for consideration, we will ask for key details of it. When we decide to consign a watch, our copywriters will contact you to gather further information.
We aim to ensure our listings are the most accurate of any online auction platform. For this reason, please tell us as much as possible about your watch, including any flaws or faults.
While Watch Collecting does perform some due diligence including checking the serial number against the Art Loss Register, Watch Collecting shall not be liable to the seller or the buyer for any error or misstatement in, or omission from the description of any Auction Lot.
Should a watch be flagged in the Art Loss Register Database, your contact details will be passed to the Register to enable them to investigate the circumstances of the match.
Sellers can request that a lot is auctioned with a reserve. The value of any reserve is agreed in consultation with the Watch Collecting team to ensure it is realistic.
Once a reserve is agreed with Watch Collecting, you may reduce it or withdraw it by written notice to Watch Collecting, but you cannot increase it without prior written consent. Please note that Watch Collecting has the right to make up the difference between the highest bid and the reserve if the highest bid does not meet the reserve.
Once an auction lot is open for bidding any registered user can ask a question about it in the comments below each listing. Sellers should respond as soon as possible.
Our moderators will allow users to add constructive opinions about an auction lot, but if you believe any comment is inaccurate please contact us immediately.
Every listing is presented to the seller for approval before it goes live. It is the seller’s responsibility to ensure that the listing is an accurate description of the auction lot. The proposed start date for the auction will be discussed at this point.
No, you cannot, bid on your own auction, nor can you have a friend bid on your auction on your behalf.
If we believe that you or someone on your behalf has bid on your Auction Lot and the Auction Lot does not sell to a real bidder as a result, you will be responsible for covering all costs incurred by Watch Collecting that have resulted from skewing the results of your Auction Lot and your breach of the Terms and Conditions.
If it is found that you or someone on your behalf has "bid up" an auction, we will have to divulge this information to the buyer and provide them with the option to no longer purchase the Auction Lot at no expense to them. If they would like to no longer purchase the Auction Lot, you (the Seller) will be responsible for covering all costs incurred by Watch Collecting, you will be banned from using the platform in the future and you may be pursued for committing an act of fraud or other criminal offences.
Once you have submitted your auction lot to Watch Collecting and the auction has gone live in our ‘Coming Soon’ section, you cannot withdraw your watch. If you do withdraw your watch, you will be obliged to pay the fees to Watch Collecting in accordance with clause 11 in the Terms and Conditions that would have been paid by the Buyer, calculated on the last reserve you agreed with Watch Collecting, or if none, a minimum charge.
When an auction lot sells successfully on the platform, a 6% premium is automatically deducted from the winning bidder’s credit card. This is a fee for using the platform and not a down payment on the auction lot. The seller and buyer are then digitally ‘introduced’ to complete the transaction. If the watch is to be shipped, you will be responsible for securely packaging it, but the cost of shipping and insurance will be borne by the buyer.
Once the highest bid has been accepted on an auction, the auction listing will be moved to our ‘Sold’ section, where the highest bid, end date of the auction, all photos and the description will be displayed.
The bids and comments made on the auction while it was live will be removed. If an auction did not meet reserve, the listing will be removed from the website but can still be accessed through old links and Google searches. We do not remove an auction listing, but if we were to, it would be done at Watch Collecting’s own discretion.
If the auction lot fails to meet its reserve price, then the seller will be notified of the highest bid submitted during the auction. The seller will then have 24 hours from the end of the auction to either accept or reject this bid. This 24-hour period can be extended by agreement between us and the buyer.
If there is no agreement to extend and the buyer is not notified of the acceptance of their final bid within 24 hours from the end of the auction, it will be deemed to be rejected. If the bid is accepted by the seller, we will put the buyer in touch with the seller for the sale of the auction lot.
If the highest bid after the auction is rejected by the seller, then we will offer the seller the option of listing the auction lot in our ‘Buy Now’ section. This allows the possibility of a post-auction deal.
Please note that Watch Collecting, at our own discretion, has the right to make up the difference between the highest bid and the reserve if the highest bid does not meet the reserve.
If the auction lot does not sell when the auction period is finished, the auction lot will continue being listed on the site for a minimum of seven (7) calendar days (or more if agreed by the seller) in our Buy Now section. In this section, the watch can be purchased for the price listed (buyer’s premium included) via the ‘Buy Now’ button or you can make a ‘Final Offer’ to the seller, who can choose to accept or counter until a price is agreed
If you have a consignment to discuss, but you are not ready to sign up with an account, please contact us now.

The Watch Register
The Watch Register is the largest international database of lost and stolen watches available for due diligence.
It is the central database used by police forces, insurance companies and theft victims to register and recover losses.