Swatch – 40 years since watches became collectables.

By Adrian Hailwood

2nd Mar 2023

On March 1st, 1983, ETA-group launched Swatch to the world
Image for article titled: Time is of the essence.

Time is of the essence.

For everything, there is a season… a time to buy, and a time to sell.

8th Mar 2023

Image for article titled: It’s Good To Talk…To A Real Person.

It’s Good To Talk…To A Real Person.

Watch Collecting is 100% online but we are also 100% human.

8th Mar 2023

Image for article titled: Touchdown—The Watches of the NFL

Touchdown—The Watches of the NFL

Here is a rundown on the watches worn by the NFL’s greatest.

8th Mar 2023

Image for article titled: Fixed Price vs Auction – Stick or Twist?

Fixed Price vs Auction – Stick or Twist?

Fixed prices feel right, secure, and familiar – but are auctions better at finding true value?

7th Mar 2023

Image for article titled: Rolex CPO – Precision Decision or Timing Error?

Rolex CPO – Precision Decision or Timing Error?

At the start of December 2022, Rolex announced its 'Certified Pre-owned’ program with much fanfare and discussion

7th Mar 2023

Image for article titled: Watches vs Cars - has the preowned watch market really got started?

Watches vs Cars - has the preowned watch market really got started?

Has the secondary market even scratched the surface yet?

7th Mar 2023

Image for article titled: What price expertise?

What price expertise?

Over the years auction fees have steadily increased, but why?

7th Mar 2023

Image for article titled: Uncertain Times

Uncertain Times

As the year winds down, the watch media reflects on the best launches and sales of 2022 and predictions for 2023.

7th Mar 2023

Image for article titled: Timing the Olympics

Timing the Olympics

There’s nothing like the hotbed of elite competition to drive innovation to the benefit of us all.

24th Feb 2023

Image for article titled: Zenith El Primero – First, Last, and Always

Zenith El Primero – First, Last, and Always

Every brand needs a centrepiece model to wrap their story around and for Zenith, the El Primero fits the bill.

22nd Feb 2023

Image for article titled: Motorsport’s Most Important Timepieces

Motorsport’s Most Important Timepieces

‘There are only three sports: bullfighting, motor racing and mountaineering; all the rest are merely games.’

20th Feb 2023

Image for article titled: A Deep Dive Into The Rolex COMEX Submariner

A Deep Dive Into The Rolex COMEX Submariner

From a distance you would be forgiven for confusing this incredibly rare and highly sought-after diver for “just another Submariner”.

14th Feb 2023

Image for article titled: The Collecting Group Marks Milestones For Cars And Watches

The Collecting Group Marks Milestones For Cars And Watches

More than 12,000 consignments have now found new homes through our global online marketplaces. We look back at some of the highlights.

10th Feb 2023

Image for article titled: Siffert, Gurney and the Origins of Podium Champagne

Siffert, Gurney and the Origins of Podium Champagne

The culmination of any motorsport event is the podium presentation and while the crowd may cheer as the trophy is handed over, what they really want to see is the champagne.

9th Feb 2023

Image for article titled: Watches in Sport: Sailing

Watches in Sport: Sailing

The luxury watch industry has long had strong links with the world of sailing.

9th Feb 2023

Image for article titled: Jackie Stewart and Rolex – Precision and Integrity

Jackie Stewart and Rolex – Precision and Integrity

In much the same way as a profound knowledge of watches isn’t necessary to recognise the name Rolex, similarly, even those with no interest in motorsport can appreciate the legend that is Sir Jackie Stewart OBE.

31st Jan 2023

Image for article titled: ‘Holy Horology Batman!’ – Who wore it best?

‘Holy Horology Batman!’ – Who wore it best?

For a man with a double life, there is one watch that stands out as the obvious choice.

23rd Jan 2023