We’ve Got Some Stories

Join us as we go behind the scenes with fascinating watches, engaging personalities and master craftspeople.

Blue and gold Rolex - Watch Collecting
Rolex and Land Rover - Watch Collecting

Our latest stories

EXTRA TIME – THE EVOLUTION OF FOOTBALL WATCHES
EXTRA TIME – THE EVOLUTION OF FOOTBALL WATCHES

What watch did Bobby Charlton wear?... or Jimmy Greaves, George Best, Kevin Keegan, or Pelé in his prime? No one really knows, or cares.

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THE MASTER'S CHOICE
THE MASTER'S CHOICE

When your watches are the most sought-after on the planet, your opinion matters. So what watch does Philippe Dufour rate the highest?

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IS THE HEUER AUTAVIA 2446 'RINDT' THE QUINTESSENTIAL RACING CHRONOGRAPH?
IS THE HEUER AUTAVIA 2446 'RINDT' THE QUINTESSENTIAL RACING CHRONOGRAPH?

The triple-register manual wind chronograph is one of the brand's most recognisable models with a poignant association.

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TEE TIME - THE WATCHES OF GOLF
TEE TIME - THE WATCHES OF GOLF

Commercialising the sport around the world and carrying the Rolex banner with them.

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IS THIS THE MOST LUCRATIVE PARTNERSHIP IN WATCHMAKING?⁠
IS THIS THE MOST LUCRATIVE PARTNERSHIP IN WATCHMAKING?⁠

A seemingly trivial feature can take an already popular model to stratospheric heights in desirability.

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A MATCHING PAIR - PORSCHE 992 GT3 AND PORSCHE DESIGN CHRONOGRAPH
A MATCHING PAIR - PORSCHE 992 GT3 AND PORSCHE DESIGN CHRONOGRAPH

The perfect example of cars and watches going hand-in-hand.

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INTRODUCING WATCH COLLECTING'S BUYER PROTECTION
INTRODUCING WATCH COLLECTING'S BUYER PROTECTION

Online transactions, especially high value ones, are all about trust and confidence.

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WATCH COLLECTING TAKES TO THE STREETS
WATCH COLLECTING TAKES TO THE STREETS

Out under the cover of darkness fighting crime on the streets of our capital.

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IS THIS THE MOST BIZARRE AUTO/WATCH CROSSOVER EVER?
IS THIS THE MOST BIZARRE AUTO/WATCH CROSSOVER EVER?

Elegant dress watch meets military machine

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YVES KLEIN - THE ORIGINAL BLUE MAN
YVES KLEIN - THE ORIGINAL BLUE MAN

Can wearing a watch be performance art?

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THE ULTIMATE MOTORSPORT DIAL
THE ULTIMATE MOTORSPORT DIAL

The Rolex Air King may not be sold as a racing watch, but appearances can be deceptive.

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NO TIME TO LOSE
NO TIME TO LOSE

The perfect 007 starter-kit, sold on Collecting Cars and Watch Collecting.

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PARMIGIANI FLEURIER BUGATTI TYPE 370
PARMIGIANI FLEURIER BUGATTI TYPE 370

A ground-breaking watch for a record-breaking car.

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ROLEX 'ZENITH' DAYTONA - THE BIRTH OF THE WAITING LIST
ROLEX 'ZENITH' DAYTONA - THE BIRTH OF THE WAITING LIST

To celebrate Daytona Sunday, we go back to where it all began and Rolex's first 'Hot' watch.

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INTRODUCING 'DAYTONA SUNDAY'
INTRODUCING 'DAYTONA SUNDAY'

An online-only auction event celebrating iconic Rolex Daytona models from all generations.

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TICKING OVER - A LOOK AT THE HUMBLE CAR CLOCK
TICKING OVER - A LOOK AT THE HUMBLE CAR CLOCK

When motoring and horology combine, not all dashboard clocks are created equal.

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TO THE BEACH AND BACK
TO THE BEACH AND BACK

Speed = distance travelled / time taken; once you have your measured mile marked out, all you need is a watch.

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RICHARD MILLE - A MAN AHEAD OF HIS TIME
RICHARD MILLE - A MAN AHEAD OF HIS TIME

Futuristic, expensive and, divisive, we take a look into the phenomenon that is Richard Mille to find out what makes the brand tick.

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£10 MILLION IN SALES. 10K INSTAGRAM FOLLOWERS. 10 MONTHS OLD.
£10 MILLION IN SALES. 10K INSTAGRAM FOLLOWERS. 10 MONTHS OLD.

Watch Collecting continues to change the way people buy and sell watches.

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NOW TAKING APPLICATIONS FOR OUR NEXT RECRUITMENT EVENING
NOW TAKING APPLICATIONS FOR OUR NEXT RECRUITMENT EVENING

An opportunity to get in front of our team and be involved in the business!

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WHY IS THE AUDEMARS PIGUET ROYAL OAK NAMED ‘THE ROYAL OAK’?
WHY IS THE AUDEMARS PIGUET ROYAL OAK NAMED ‘THE ROYAL OAK’?

A story of trees, ships, kings, and other things…

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THE OMEGA SEAMASTER 'NO TIME TO DIE' - THE BEST SEAMASTER EVER?
THE OMEGA SEAMASTER 'NO TIME TO DIE' - THE BEST SEAMASTER EVER?

As Daniel Craig bows out, does his 'Bond watch' parting shot hit the mark?

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Price vs Value  - Too Many Choices
Price vs Value - Too Many Choices

A speculative look at the alternatives available at our popular Rolex price points.

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A DEEP DIVE INTO THE ROLEX SUBMARINER
A DEEP DIVE INTO THE ROLEX SUBMARINER

How a tool watch for a niche sport became a global icon.

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WATCH COLLECTING 6 MONTHS IN REVIEW
WATCH COLLECTING 6 MONTHS IN REVIEW

It's been a wild ride since launch day. Here's a look back at some of the highlights.

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Mod Culture - Artisans de Genève
Mod Culture - Artisans de Genève

In a world of serial or mass production, how can you stand out?

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The Breguet 1801PT Limited Edition. 200yrs, 2 geniuses, celebrated in a watch.
The Breguet 1801PT Limited Edition. 200yrs, 2 geniuses, celebrated in a watch.

Watch Collecting is proud to offer only the second example of the platinum edition ever to come to auction.

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‘FIRST FAVOURITE FINAL’ – AHMED RAHMAN
‘FIRST FAVOURITE FINAL’ – AHMED RAHMAN

Our watch collector interviews continue with Ahmed Rahman, businessman, sartorial maven, cigar afficionado and watch collector extraordinaire.

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300 Watches Sold
300 Watches Sold

In just over 4 months of closing auctions Watch Collecting has sold over 300 watches and over £4,000,000 in value.

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WATCH COLLECTING ACHIEVES WORLD'S FIRST AUCTION SALE OF PATEK PHILIPPE'S 50TH ANNIVERSARY ELLIPSE
WATCH COLLECTING ACHIEVES WORLD'S FIRST AUCTION SALE OF PATEK PHILIPPE'S 50TH ANNIVERSARY ELLIPSE

Speculative dealer prices abound online, but Watch Collecting sets the market level.

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Another month, another world record...
Another month, another world record...

After setting a new benchmark auction price for the Omega Speedmaster Snoopy in June, Watch Collecting continued their success with a Rolex Submariner 16613 Lapis Dial from 1993.

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Rolex Noughties Time Capsules
Rolex Noughties Time Capsules

Unworn, pristine, mint… these words are music to the collector’s ears.

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Commissions, Premiums, Smoke & Mirrors - Don't Let the House Win
Commissions, Premiums, Smoke & Mirrors - Don't Let the House Win

The traditional auction world almost seems designed to confuse the uninitiated.

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'FIRST FAVOURITE FINAL' - DAMIAN BUTT
'FIRST FAVOURITE FINAL' - DAMIAN BUTT

Our watch collector interviews kick off with the founder of TheWatchGuys.tv and TheCarguys.tv YouTube Channels, and early vendor and bidder with Watch Collecting Damian Butt.

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RICHARD MILLE RM-004 'A RACING MACHINE FOR THE WRIST'
RICHARD MILLE RM-004 'A RACING MACHINE FOR THE WRIST'

Watch Collecting lists its most expensive watch yet...

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WATCH COLLECTING HITS £2 MILLION
WATCH COLLECTING HITS £2 MILLION

2 months of results, £2 million sold.

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CHRONOGRAPH OR CHRONOMETER?
CHRONOGRAPH OR CHRONOMETER?

Which is which, and can a watch be both?

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The Colour of Money
The Colour of Money

...or should that be the money of colour?

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