Time is of the essence.

12 months ago, if you owned a sought-after watch, there was no time pressure. You could choose to cash out at your leisure and put your money elsewhere or cross your fingers and ride the wave for another week, another month, and maybe values would continue upwards.

Today the watch market is in a very different place. In general, prices of the ‘hype’ watches are still softening, and no one knows how far they will go, or if they will come back up again. But life isn’t just about watches and there are many reasons owners may sell, out of choice or necessity. Maybe to take advantage of the remaining above-RRP uplift available in the secondary market, perhaps because tastes and priorities have changed, or possibly there are more urgent calls on the cash a watch can represent.

Sellers need a speedy solution that still returns the best value. The traditional auction route measures time in months, not days. Catalogues need to be compiled, printed, circulated, and promoted. By the time the hammer falls, the market value of your watch may have ebbed dramatically. Of course, you could have cash in your hand tomorrow if you sell to a dealer, but in a slow market stock levels are high so you may not get the money you were hoping for - if they choose to offer at all. If you get a price, how do you know you couldn’t achieve better elsewhere?

This is where Watch Collecting comes in. We provide a competitive auction environment with the vast majority of buyers being private collectors who are not factoring in a trade margin. Your watch goes from initial enquiry to live listing in a few days, with the auction closing a week later. It is free to list and sell, with a low buyer’s fee. In a volatile market, you need to lock in a deal at its most attractive before value and opportunity slide away.

Don’t waste time, talk to Watch Collecting today.