In less than a year Watch Collecting has notched up another major milestone, driving total sales above the 8-figure level. This comes after a mere 10 months of activity, including numerous world record prices.

Audemars Piguet Royal Oak Chronograph

An auspicious first day saw the platform set a new world record for a ‘Double-Sealed’ Patek Philippe 5711 Nautilus. Since then, the platform has doubled the previous record for a Rolex 16613 Submariner with a lapis dial achieving £64,200 in July 2021, and in the same month becoming the first watch auction to sell a Patek Philippe 5738/50P-001 Anniversary Ellipse, with a second example sold in January 2022.

Artisans De Geneve The Mika Hakkinen Challenge

Other notable sales include a 1954 Rolex 6200 Submariner, without bracelet or bezel insert, sold for £205,500 and the current platform record holder – a Patek Philippe Nautilus 5711/1300A Diamond-set at $725,000.

Patek Philippe Nautilus - 5711/1300A-001

Watch Collecting has grabbed the attention of global buyers and sellers from Hong Kong to California with its ‘Free to list, Free to sell’ proposition, and charging buyers only 6% including VAT for purchases over £10,000, with a flat fee of £600 for sales below this level.

Rolex Submariner 'Smurf'

This is coupled with a fast listing process and the seller getting to keep physical possession of the watch until it is sold. This ‘low friction’ approach to watch auctions is transforming the expectations of both buyers and sellers, attracting more and more valuable watches to the site.

Founder Edward Lovett said “We have taken the lessons from the success of CollectingCars.com and applied it to the watch auction market, an industry ripe for disruption. Our aim is to bring this platform to the majority of watch owners who do not consider themselves part of the ‘community’ and become the default destination for buying and selling a collectable watch.”

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